Your Privacy

The Foundation to Support Animal Protection (FSAP, or the PETA Foundation) strongly believes in protecting the integrity and privacy of personal information gathered from visitors to our Web site. Since the protection of your privacy is of great importance to us, we have created this privacy policy to communicate our practices regarding the collection and dissemination of personal information that can be linked to a specific individual, such as a name, address, phone number, e-mail address, or any other information provided to us by our Web site visitors.

These policies do not extend to other non-FSAP Web site content that we may link to. Please check with these companies and sites for their policies regarding data privacy, including the use of “cookies.”

What information does the PETA Foundation collect?

We do not collect personal information from our visitors other than what is supplied to us on a voluntary basis.

How does the PETA Foundation use the information gathered?

The PETA Foundation may perform statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our Web site and to use such information to improve our Web site’s ability to serve you better.

Does the PETA Foundation use cookies on its Web sites?

The PETA Foundation uses "cookies" on some webpages. A cookie is a small piece of data that is stored on a visitor's hard drive but does not contain any personal information itself. Cookies enhance a visitor's experience by preventing the visitor from having to log in or provide information each time he or she revisits a PETA Foundation webpage and by customizing content based on a visitor's interests. Visitors can configure their browsers to refuse cookies or to be alerted when a site is attempting to send a cookie, although some PETA Foundation e-commerce pages will not function properly without accepting cookies. Third-party vendors, including Google, use cookies to show website visitors ads based on a visitor's prior visits to the website. The PETA Foundation also makes use of demographic information gathered via Google Analytics Demographics & Interests reports to gain a deeper understanding of the visitors to our website so that we can cater content to them accordingly while also tracking our success at reaching new populations of people. Visitors who want to opt out of Google's use of cookies in these ways can do so by visiting the Google advertising opt-out page. The PETA Foundation also uses cookies to administer its websites, track visitor movement, and gather broad demographic information for aggregate use.

How does the PETA Foundation protect your information?

The PETA Foundation is extremely protective of the information gathered through its Web site. Our Web site has security measures in place to protect against the loss, misuse, or alteration of the information under our control. Our Web server is located in a locked, secure environment.

Does the PETA Foundation rent, sell, or trade my information?


Additional questions?

If you have any questions about our privacy policy, the information that we have collected from you online, the practices of this site, or your interaction with this Web site, e-mail [email protected]
You can also reach us via U.S. mail at:

The PETA Foundation
501 Front St.
Norfolk, VA 23510